-
Which channels (paid, organic, referral, partnerships) contribute the highest customer acquisition volume and lowest CAC?
-
What are the top 10 keywords or phrases driving traffic and conversions, and how has their SERP ranking trended over the past 12 months?
-
How does the business’s share of voice compare with top three competitors in local and national markets?
-
What percentage of marketing spend is performance‑tracked to revenue, and what is the blended ROAS by channel?
-
How effective are loyalty, referral, or retention campaigns at extending customer lifetime value (CLV)?
-
What is the churn rate for marketing‑generated leads once they enter the sales pipeline?
-
Which customer segments show the highest conversion rates and lowest acquisition costs?
-
How does the brand positioning differ across regions or demographics, and what testing has validated that positioning?
-
What are the most common pre‑purchase objections surfaced in marketing analytics or social listening?
-
How robust is the marketing tech stack (CRM, CDP, attribution tools), and are there data gaps or silos hindering insights?