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ai-questions.4.1.json
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{ "Marketing": [ "What are the top keywords or phrases associated with this business and how are they ranked in local and national search results?", "What marketing channels (digital, print, events, etc.) does the business use and what is the ROI for each?", "Who are the main competitors, and how does the company differentiate itself in messaging and offers?", "What is the business's brand reputation online (including sentiment analysis across reviews and social media)?", "How effective is the company's website and digital funnel at converting visitors to leads or sales?", "What are the company's social media engagement rates and which platforms are most effective?", "Are there any high-performing marketing campaigns or partnerships the business has recently launched?", "How does the business measure and track customer acquisition cost (CAC) and customer lifetime value (CLV)?", "How has the marketing strategy adapted in the past 2 years (e.g., pandemic, digital trends)?", "What are the biggest marketing challenges or missed opportunities for this business?", "What feedback do customers give about the company’s advertising or promotions?" ], "Reputation": [ "Summarize both positive and negative customer reviews for this business across all major review platforms.", "Are there any notable news stories, awards, or recognitions associated with the business?", "Are there any patterns of customer complaints (e.g., BBB, Google, Yelp) or recurring issues mentioned?", "How does the company respond to negative feedback, and is their customer service proactive?", "What is the company's average review score and how has it changed over time?", "Are there any regulatory or legal issues in the business’s history that affect its reputation?", "Has the business faced any public relations crises or significant negative press?", "How does the company rate on employee review sites (Glassdoor, Indeed, etc.)?", "Are there endorsements or testimonials from notable industry figures or major clients?", "What are the most common strengths and weaknesses cited by customers?", "What is the business’s net promoter score (NPS), if available?" ], "Financial Health": [ "What are the business's last 3-5 years of revenue, profit margin, and EBITDA?", "Are there any major outstanding debts, liens, or off-balance sheet obligations?", "How reliable and transparent are the business’s financial statements and controls?", "What is the current cash flow situation? Are there seasonal fluctuations or cash crunches?", "How diversified are revenue streams? Is the business overly reliant on a single customer or sector?", "How has the business managed costs and expenses over time?", "What is the credit rating or history of the company with suppliers and lenders?", "Are there any recent investments, asset sales, or capital raises?", "What are the terms of key supplier or customer contracts (e.g., minimum guarantees, exclusivity)?", "Are there major capital expenditures anticipated in the near future?", "Has the company experienced any major write-offs or financial restatements?" ], "Management & Ownership": [ "Who are the current owners, executives, and what is their relevant industry experience?", "What is the business’s ownership structure? Are there silent partners or external investors?", "Are there any succession or leadership transition plans in place?", "What is the company’s governance structure (board, advisory, etc.)?", "Are there any conflicts of interest among management or key staff?", "What is the public profile or reputation of the company’s leaders?", "How stable is the leadership team (turnover rate, tenure, etc.)?", "What are the key strategic goals of the management for the next 2-5 years?", "Are there any ongoing or historical legal disputes involving management or owners?", "What incentives or bonus structures are in place for key employees?", "Has the business faced any whistleblower or internal ethics complaints?" ], "HR & Hiring": [ "How many employees does the business have and what is the turnover rate?", "What are the company's hiring practices and how competitive are its salary/benefits?", "How do employees rate the work environment, culture, and opportunities for advancement?", "Are there any open job positions and how long have they remained unfilled?", "Does the company use contractors or temp labor, and what percentage of the workforce is non-permanent?", "Are there structured training and development programs for employees?", "What is the company’s health and safety record (OSHA, insurance claims, etc.)?", "Are there active diversity, equity, and inclusion (DEI) initiatives?", "Has the company faced any HR-related lawsuits or regulatory issues?", "How does the company handle employee grievances and internal conflict resolution?", "Is there a formal employee review and feedback process?" ], "Operations & Supply Chain": [ "What are the key inputs, suppliers, or dependencies in the supply chain?", "Are there single points of failure or supplier concentration risks?", "What is the average fulfillment or delivery time for products/services?", "How resilient is the business to supply chain disruptions (natural disasters, pandemics, etc.)?", "Does the company own or lease its main facilities, and what is their condition?", "What quality control processes are in place?", "Are there any certifications (ISO, LEED, etc.) relevant to the business’s operations?", "What technology platforms are used to run operations (ERP, inventory, CRM, etc.)?", "What is the business’s capacity utilization and scalability?", "Are there active cost-reduction or process improvement initiatives?", "How does the business handle waste, returns, or product recalls?" ], "Risk & Compliance": [ "What are the main risks facing the business (market, operational, legal, etc.)?", "Are there any active lawsuits or pending regulatory investigations?", "How does the business handle data privacy and cybersecurity?", "Are there compliance procedures for industry-specific regulations (HIPAA, PCI, etc.)?", "What insurance coverage does the business maintain (liability, property, cyber, etc.)?", "Are there recent or upcoming changes in laws that could impact the business?", "How often are risk assessments or audits conducted?", "What is the business’s crisis response plan for emergencies?", "Has the company ever experienced a significant breach, fraud, or compliance failure?", "Are there whistleblower protections or ethics hotlines in place?", "Is there a formalized risk management team or process?" ], "Customer Experience & Product": [ "What is the customer onboarding or first-use experience like?", "How does the company support customers after the sale (support channels, SLA, etc.)?", "What is the business’s return, warranty, or satisfaction guarantee policy?", "Are there loyalty programs or incentives for repeat customers?", "How does the business collect and use customer feedback to improve?", "What are the business's best-selling products or most requested services?", "How does the company handle complaints, refunds, and escalations?", "Are there accessibility accommodations for customers with special needs?", "What new products or features have launched in the last year?", "How does the customer experience compare to leading competitors?", "What’s the average customer retention or churn rate?" ], "Digital Presence & Technology": [ "How modern, secure, and mobile-friendly is the company’s website?", "What is the business’s search engine ranking for important keywords?", "How active and influential is the business on key social media platforms?", "Does the business use any proprietary technology or automation tools?", "Are there mobile apps or other digital platforms offered to customers?", "How does the business manage and protect sensitive customer data?", "Has the company experienced any outages, hacks, or technology failures?", "How well-integrated are the business’s internal systems (e.g., accounting, CRM)?", "What are the top user complaints or praises about the digital experience?", "Does the business use AI or machine learning in its products or operations?", "What online review or reputation management strategies are in place?" ], "Industry & Competitive Position": [ "What is the business’s market share within its primary service area?", "Who are the main competitors and what are their strengths/weaknesses?", "Are there new entrants or disruptive trends in the industry?", "How does the company price its products/services relative to the market?", "What barriers to entry protect the business (patents, contracts, etc.)?", "Are there any pending mergers, acquisitions, or partnerships in the industry?", "What professional associations, trade shows, or networking does the company engage in?", "How has the competitive landscape changed in the past 3 years?", "What is the business’s public visibility (media coverage, awards, speaking events)?", "Are there unique value propositions that give the business a sustainable advantage?", "How does the business forecast and respond to industry trends?" ], "ESG & Community": [ "Does the company have an environmental, social, and governance (ESG) policy?", "Are there any sustainability initiatives or certifications?", "What charitable or community activities is the business involved in?", "How transparent is the company about its supply chain and sourcing?", "What are the company’s greenhouse gas emissions or waste reduction efforts?", "Are there any controversies related to labor, sourcing, or environmental issues?", "How does the business engage with local government and community groups?", "Are diversity, equity, and inclusion (DEI) metrics tracked and published?", "Does the company face activist pressure from consumers, NGOs, or investors?", "How does the company address feedback or criticism about its social impact?" ] }
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