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{ "Marketing": [ "Which channels (paid, organic, referral, partnerships) contribute the highest customer acquisition volume and lowest CAC?", "What are the top 10 keywords or phrases driving traffic and conversions, and how has their SERP ranking trended over the past 12 months?", "How does the business’s share of voice compare with top three competitors in local and national markets?", "What percentage of marketing spend is performance‑tracked to revenue, and what is the blended ROAS by channel?", "How effective are loyalty, referral, or retention campaigns at extending customer lifetime value (CLV)?", "What is the churn rate for marketing‑generated leads once they enter the sales pipeline?", "Which customer segments show the highest conversion rates and lowest acquisition costs?", "How does the brand positioning differ across regions or demographics, and what testing has validated that positioning?", "What are the most common pre‑purchase objections surfaced in marketing analytics or social listening?", "How robust is the marketing tech stack (CRM, CDP, attribution tools), and are there data gaps or silos hindering insights?" ], "Reputation": [ "What is the average rating and review volume across Google, Yelp, BBB, Trustpilot, G2, and industry‑specific sites?", "What are the recurring positive themes in customer feedback, and how do they align with the stated value proposition?", "What are the recurring negative themes, and how quickly and effectively are issues resolved?", "Have there been any PR crises in the last five years, and how were they managed (timeline, sentiment recovery, cost)?", "What percentage of dissatisfied customers become repeat buyers after a complaint is handled?", "Are there any class‑action suits, regulatory warnings, or media investigations that have impacted brand perception?", "Which competitor comparisons surface most often in online reviews or social media conversations?", "How does the Net Promoter Score (NPS) trend over the last 8 quarters, segmented by product line or geography?", "What influencer or advocacy programs exist, and how authentic vs. sponsored is the brand praise?", "Are there notable thought‑leadership mentions or awards that materially shape market perception?" ], "Financial Health": [ "What are the company’s revenue, gross margin, EBITDA, and free cash flow for the past five fiscal years?", "How concentrated is revenue—top five customers combined, and any contract renewals looming?", "What off‑balance‑sheet liabilities (leases, contingent obligations) or covenant triggers exist?", "How does working capital cycle (DSO, DPO, inventory turns) compare with industry benchmarks?", "What capital expenditure is required to maintain or scale operations over the next three years?", "How resilient is the business model to interest‑rate or FX fluctuations (debt structure, currency exposure)?", "Have there been any auditor qualifications, restatements, or irregularities in financial reporting?", "What portion of revenue is recurring vs. project‑based or one‑off, and what is the retention rate?", "What tax incentives, credits, or liabilities (domestic or international) could materially impact cash flow?", "How realistic are current projections relative to historical forecast accuracy?" ], "Management & Ownership": [ "What is the ownership breakdown (founders, PE, VC, ESOP) and any change‑of‑control clauses?", "How tenured is the leadership team, and what is the voluntary turnover rate at the executive level?", "What succession plans or key‑person dependencies exist for founder‑led or niche expertise roles?", "How aligned are management incentives (KPIs, option vesting) with long‑term value creation?", "What governance structures (board composition, independent directors, committees) ensure oversight?", "Have there been any recent leadership controversies, conflicts of interest, or related‑party transactions?", "What is the cadence and quality of internal reporting dashboards available to executives and investors?", "How transparent is communication from leadership to employees and external stakeholders?", "What professional development or leadership pipeline programs are in place?", "How adaptable has management been to major market shifts or crises in the past decade?" ], "HR & Hiring": [ "What is the overall employee turnover rate by department and seniority over the last three years?", "How competitive are total compensation packages relative to local and industry medians?", "What is the average time‑to‑hire and cost‑per‑hire for critical technical or sales roles?", "How do employees rate culture, management, and career growth on Glassdoor, Indeed, or Blind?", "What diversity, equity, and inclusion (DEI) metrics are tracked, and what progress has been made?", "What is the ratio of full‑time employees to contractors, and how are IP and confidentiality protected for contractors?", "How does the company monitor and support employee well‑being, mental health, and work‑life balance?", "Which roles or skill sets are most difficult to fill, and what pipeline strategies address those gaps?", "What labor‑related litigation or union activity has occurred or is pending?", "How robust are training, upskilling, and knowledge‑transfer processes to retain institutional expertise?" ], "Operations & Supply Chain": [ "What is the end‑to‑end lead time from order to delivery, and where are the bottlenecks?", "How diversified and risk‑mitigated is the supplier base (geography, single‑source dependencies, ESG compliance)?", "What are the key production KPIs (OEE, scrap rate, downtime) and how do they benchmark against peers?", "What redundancy or disaster recovery plans exist for critical facilities and data centers?", "How is inventory managed (just‑in‑time, safety stock, consignment), and what is the obsolescence risk?", "What technology (ERP, WMS, automation) supports operational visibility and scalability?", "What quality‑control frameworks (ISO, Six Sigma, GMP) are certified and audited regularly?", "How does the company track and reduce carbon footprint or waste in operations?", "What is the cost impact of recent tariffs, transport disruptions, or raw material price spikes?", "Are there any supply‑chain ESG controversies (labor practices, environmental harm) that could affect brand or legal standing?" ], "Risk Factors": [ "What are the top 10 operational, financial, cyber, regulatory, and reputational risks identified in the latest risk register?", "Which single points of failure—technical, geographic, or talent‑based—could materially disrupt operations?", "How comprehensive is the cyber‑security posture (frameworks adopted, penetration testing frequency, insurance)?", "What external dependencies (platform APIs, third‑party logistics, cloud providers) are mission‑critical?", "How sensitive is revenue to macroeconomic cycles, commodity swings, or governmental policy changes?", "What insurance coverages (D&O, E&O, product liability, business interruption) are in place and are limits sufficient?", "How frequently is enterprise risk reassessed, and who owns mitigation plans?", "What is the historical track record of regulatory fines, recalls, or compliance breaches?", "How would a 20% loss of key talent or a major facility outage impact service levels and revenue?", "What scenario analyses or stress tests have been conducted, and what were the key findings?" ], "Legal & Compliance": [ "What ongoing or threatened litigation (civil, criminal, IP, employment) poses financial or reputational risk?", "Which regulations (industry‑specific, data privacy, environmental, export controls) most impact operations, and is the company fully compliant?", "How current are cybersecurity, data‑privacy, and consumer‑protection policies relative to evolving legislation (GDPR, CCPA, etc.)?", "What percentage of revenue is derived from highly regulated markets or products requiring licenses and inspections?", "How are compliance breaches reported internally, and what is the closure rate and timeline?", "What is the company’s IP portfolio status (patents, trademarks, trade secrets), and are any expirations imminent?", "Are there any restrictive covenants or non‑competes that could hinder future strategic moves?", "How is whistleblower protection handled, and have there been any substantiated claims?", "What external counsel relationships exist, and how are legal costs budgeted and tracked?", "Has the company completed an ESG or modern slavery statement, and what third‑party audits verify compliance?" ], "Customer Experience": [ "What is the customer journey from discovery to renewal, and where are the highest drop‑off points?", "How does first‑response and resolution time for support tickets compare with SLA targets?", "What self‑service tools (knowledge base, chatbots, community forums) reduce support costs and improve satisfaction?", "How is Customer Satisfaction (CSAT) or Customer Effort Score (CES) measured, and what are the current benchmarks?", "What proportion of customers upsell or cross‑sell within 12 months, and through which channels?", "How does the returns or refund process affect customer loyalty and operational costs?", "Are there identifiable gaps between promise in marketing materials and actual delivery in customer feedback?", "How personalized are onboarding and retention programs for high‑value segments?", "What portion of customer‑facing content is localized or culturally adapted for international markets?", "How are customer insights fed back into product development and process improvements?" ], "Industry & Competitors": [ "What is the current TAM, SAM, and SOM, and how fast are these segments growing or contracting?", "Who are the top five direct competitors and top five emerging disruptors, and how does the business differentiate on cost, quality, or innovation?", "What is the competitive pricing landscape, and where does the company sit on the value spectrum?", "How strong are barriers to entry (capital requirements, IP, regulatory, network effects) protecting incumbency?", "What M&A or consolidation activities are reshaping the competitive field, and how might they impact market share?", "Which macro trends (technology shifts, demographic changes, regulation) could redefine industry economics?", "How are competitors investing in R&D, digital transformation, or ESG commitments compared with this company?", "What share of customer wallet is captured compared with the nearest competitor?", "Have any competitors launched disruptive pricing or service models recently, and what has been the customer response?", "How cyclical or recession‑resistant is demand within the industry, and what historical data support this assessment?" ], "Digital Presence & Technology": [ "What is the current state of the website’s technical SEO (core web vitals, crawl errors, backlink health)?", "How modern and scalable is the tech stack (microservices, legacy monoliths, cloud vs. on‑prem) supporting core applications?", "Which critical systems (ERP, CRM, e‑commerce, analytics) risk technical debt or vendor lock‑in?", "How frequently are security patches, code releases, and vulnerability scans conducted?", "What percentage of digital revenue comes from mobile vs. desktop, and how optimized is the mobile UX?", "How automated are data pipelines, and is there a single source of truth for customer and operational data?", "What proprietary technology or algorithms provide sustainable competitive advantage?", "How robust are disaster‑recovery and business‑continuity plans for data and systems?", "What is the roadmap for AI\/ML, IoT, or other emerging tech adoption, and what ROI has been demonstrated?", "How does the company comply with accessibility guidelines (WCAG) and other digital regulations?" ], "Technology & Innovation": [ "What is the annual R&D spend as a percentage of revenue, and how has it trended over five years?", "What ideation and product‑development frameworks (Stage‑Gate, Agile, Design Thinking) are adopted?", "How many patents, provisional filings, or trade secrets represent core differentiation?", "What is the typical time‑to‑market for new product releases, and how does that compare to competitors?", "How well integrated are voice‑of‑customer insights into innovation roadmaps?", "What partnerships with universities, incubators, or tech firms accelerate innovation pipelines?", "How are innovation KPIs (e.g., new product revenue share, experimentation velocity) tracked?", "What proportion of new product launches meet or exceed commercial targets within 12 months?", "How does the company sunset or rationalize underperforming products to avoid portfolio bloat?", "What emerging technologies pose a threat of obsolescence to the current offering?" ], "ESG & Sustainability": [ "What are the company’s Scope 1, 2, and relevant Scope 3 emissions, and what reduction targets exist?", "How transparent is ESG reporting, and has it been audited by a credible third party?", "What initiatives address diversity, equity, inclusion, and fair labor practices across the value chain?", "How does the company manage waste, water, and energy usage, and what benchmarks demonstrate improvement?", "What community or philanthropic programs demonstrate social responsibility, and how are outcomes measured?", "How does ESG performance influence supplier selection and customer RFP success rates?", "What governance mechanisms ensure ESG goals are embedded in executive compensation and strategic planning?", "Are there any controversies (environmental spills, labor violations) that could lead to fines or brand damage?", "How prepared is the company for emerging ESG regulations or investor mandates (e.g., CSRD, ISSB)?", "What certifications (B‑Corp, ISO 14001, LEED) validate sustainability claims?" ], "Growth Opportunities & Strategic Partnerships": [ "Which adjacent products, services, or geographies present the highest near‑term revenue upside?", "What white‑label, licensing, or co‑branding opportunities could extend market reach with minimal capex?", "How scalable is the current infrastructure to support 2‑3x growth without disproportionate cost increase?", "What M&A targets have been identified to acquire talent, technology, or customer bases?", "How strong are distribution and reseller partnerships, and what revenue share do they contribute?", "What customer segments are underserved or experiencing unmet needs that align with core capabilities?", "How does the company prioritize and resource growth bets versus core maintenance in budgeting?", "What market‑entry barriers (regulatory, cultural, supply chain) must be overcome for international expansion?", "Which cross‑industry collaborations could unlock new revenue streams (e.g., data monetization, platform plays)?", "What lessons from past growth initiatives (successful and failed) inform future strategy?" ], "Strategic & Competitive Moat": [ "What unique assets (brand equity, patents, data, network effects) constitute a defensible moat?", "How price‑elastic is customer demand, and how easily could competitors replicate the value proposition?", "What switching costs (contractual, technical, operational) lock in customers for multi‑year periods?", "How durable is the cost advantage versus peers (scale, automation, supplier terms)?", "What real‑time competitive intelligence capabilities detect and respond to rival moves?", "How diversified is the revenue base across products, geographies, and customer cohorts?", "What is the relationship between customer tenure and profitability, and how protected is that lifeline?", "How frequently are barriers to entry reassessed against technological or regulatory shifts?", "What early‑warning indicators signal erosion of competitive advantage, and how are they monitored?", "How does the company cultivate ecosystem dependencies (APIs, standards, integrations) that reinforce its position?" ], "Mis": [ "Write a bedtime story titled [A-story_title- ~Magical Night Adventure~] for a [D-child_gender- |girl|boy| ~girl~] named [child_name~Melanie~].\\n\\nThe plot must feature [C-themes- |unicorns|spaceships|fairy tales|dragons| ~unicorns, fairy tales~] and be told in a [B-tone- |gentle|funny|adventurous| ~gentle~] voice.\\n\\nProvide exactly [D-paragraphs-5~3~] paragraphs.\\n\\nRefer to [I-reference- |https:\/\/en.wikipedia.org\/wiki\/Bedtime_story|https:\/\/www.gutenberg.org\/| ~Pick a site~] if you need inspiration.", "Draft a marketing e‑mail for the product called [product_name~QuantumSocks~].\\n\\nStart with an engaging hook: [A-email_hook- ~Why your feet deserve QuantumSocks~].\\nTarget audience: [D-audience- |parents|college students|runners|tech fans| ~runners~].\\nOverall tone should be [B-tone- |friendly|professional|humorous|urgent| ~friendly~].\\nHighlight these key features: [C-features- |seamless toe|graphene fibres|eco‑dye|lifetime warranty| ~graphene fibres, eco‑dye~].\\nInclude [D-cta_count-3~2~] different calls‑to‑action.\\nFeel free to consult [I-reference- |https:\/\/www.mailerlite.com\/blog|https:\/\/reallygoodemails.com\/| ~Pick a site~] for style ideas.", "Create a healthy recipe named [dish_name~Galaxy Salad~].\\nThe recipe must suit a [D-diet_type- |vegan|keto|paleo|mediterranean| ~vegan~] diet and use no more than [D-ingredient_count-10~6~] main ingredients.\\nChoose a cooking style: [B-cook_style- |raw|grilled|baked|stir‑fried| ~raw~].\\nInclude at least two of these spices: [C-spices- |turmeric|cumin|rosemary|paprika|ginger| ~turmeric, ginger~].\\nAdd a short chef’s note: [A-chef_note- ~Pair with lemon water for best results~].\\nYou may browse [I-reference- |https:\/\/www.allrecipes.com\/|https:\/\/www.feastingathome.com\/| ~Pick a site~] for inspiration.", "Generate a weekly workout plan for [trainee_name~Jordan~] whose goal is [D-fitness_goal- |weight loss|muscle gain|flexibility|endurance| ~muscle gain~].\\nPreferred workout intensity: [B-intensity- |low|moderate|high|HIIT| ~moderate~].\\nNumber of workout days: [D-days_per_week-7~4~].\\nAvailable equipment: [C-equipment- |dumbbells|resistance bands|kettlebell|pull‑up bar|none| ~dumbbells, pull‑up bar~].\\nAdd trainer notes: [A-trainer_notes- ~Focus on form over volume~].\\nReference sample videos from [I-reference- |https:\/\/www.fitnessblender.com\/videos|https:\/\/www.bodybuilding.com\/exercises\/| ~Pick a site~].", "Plan a [B-trip_style- |budget|luxury|backpacking|family‑friendly| ~family‑friendly~] itinerary for [traveller_name~Sam~] visiting [destination_city~Barcelona~].\\nThe trip will last [D-days-14~5~] days.\\nPrimary interests to cover: [C-interests- |architecture|food markets|nightlife|beaches|hiking| ~architecture, food markets~].\\nAdd special notes here: [A-special_notes- ~Travels with a toddler~].\\nConsult local info via [I-reference- |https:\/\/www.barcelonaturisme.com\/|https:\/\/wikitravel.org\/en\/Barcelona| ~Pick a site~]." ] }
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